Reflection on Healthcare Technologies Essay - 698 Words

Week 4 Reflection Helen Einer NURS-6015 Information and Healthcare Technologies Applied to Nursing Practice Walden University July 24, 2010 Week 4 Reflection The ongoing development of computer technology and telecommunications has provided the healthcare industry with continuous opportunities to enhance communication, provide education, improve patient safety, and create new IT jobs within the industry. By 2014, the American health care industry will look toward full adoption of electronic health records (Hood, 2010, p. 386). The resources and information along with discussions with fellow classmates during the first half of this course has greatly improved my understanding of the numerous aspects of medical and nursing†¦show more content†¦Even though the healthcare system where I work implemented CPOE in 2007, the weekly resources have made me further understand the importance of CPOE and the role it plays in ensuring patient safety. CPOE is software that permits physicians to enter their hospital or outpatient orders directly into a computer system (Reider, 2003). The introduction of CPOE at our facility was met with some res istance due to the lack of involving the physicians in the early stages of the project planning. Our facility has been working diligently to try and make the system easier to use and less time consuming. This course has made me realize that CPOE, although difficult to implement, is capable of saving time, money and ensuring patient safety. The concept of telehealth is an area that I was unfamiliar with prior to enrolling in this course. Once again, the resources along with discussions regarding telehealth provided me with better insight into another area of healthcare that has limitless opportunities for nursing informatics. The idea of reducing costs, increasing choices and having more services available to keep people home longer is ideal especially with our aging population and of great interest to me. Through researching articles and reviewing the material for this course, I found many positive outcomes that telehealth can provide for everyone involved. Patients who live in remote areas could receive care with the use of videoconferencing and monitors. Some otherShow MoreRelatedTechnology Affects Our Lives And The World981 Words   |  4 PagesTechnology continues to influence our lives and the world. Hence as technology continues to advance so will the healthcare industry. Technology has become the center of our lives. Thus we are incessantly hooked to our cell phones, the internet, and all things technology related. Technology deviates the way humans function and interconnect with each other. 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Market and Value Chain Analysis of Starbucks Free Essays

1.0 Introduction: Market research is often conducted by various companies in order to determine its niche market position as well as to determine the direction that it must take on order to remain competitive and succeed. Variety of methods is utilized while collecting date. We will write a custom essay sample on Market and Value Chain Analysis of Starbucks or any similar topic only for you Order Now Quantitative market research has historically been the territory of professional researchers with backgrounds in statistics, economics or mathematics. For any company producing various products, there may exist an almost infinite number of combinations of price, packaging, convenience and perceived value additions by its customers. Marketing research offers a set of well defined and generally accepted methods for identifying which combination may have the greatest likelihood of success. This report describes such market research endeavor undertaken to gauge the performance of the coffee giant Starbucks. The research obtains data by collecting primary data from the consumers using an interview questionnaire method and obtains secondary data using various published research and reports. 2.0 Research methodology: 2.1 Primary Research: Large, established companies, typically expend considerable resources conducting marketing research, either through their own internal research departments or by contracting with outside research firms. There is always a need to develop ways to monitor customers and identify their needs and demands and this could be done by asking questions such as why a consumer chooses a particular purchase, or not purchase, a particular product. While qualitative data may be useful in assessing customers’ feelings about a product, offers little insight as to how many customers in a given marketing area might actually purchase it, unless of course, every potential customer is questioned about his or her intentions. 2.1.1 Questionnaire: A questionnaire could be developed by the company to identify these issues. Various questions that could be asked are as under: Consumer’s preference: The question can be designed to assess why consumers use this particular brand and what are their preferences. For example in case of coffee why people would prefer Starbuck coffee over other brands and if they chose to come to Starbuck then what could be their most preferred choice. The consumer may be asked about the variety of coffee at the outlets. The consumers may be asked about the price. The consumers may be asked about the availability of various sizes. If the consumers prefer some other addition to the variety It is important to know not only which attributes customers desire, or are repulsed by as in the milk example, but also to be able to estimate the cost of adding these attributes to the product. It is ultimately the difference in the cost of adding attributes, otherwise known as value, compared with what the customer is willing to pay these attributes, that determines whether to bring a product to market. 2.2 Secondary Research: The most obvious benefit of secondary data is that it already exists and does not require additional time and expense to collect. The disadvantage, of course, is that it is not likely to be tailored specifically to the questions that the producer wishes to answer. Nonetheless, it may be used to glean much useful information at very little cost. External secondary data may be available from a number of sources including government publications and industry trade groups. A third source, syndicated data, is available for purchase from private data collection agencies such as Morningstar, Hoover or Yahoo finance. 3.0 Starbucks an Overview: Starbucks was founded by Jerry Baldwin, Zev Siegel, and Gordon Bowker as a small store called Starbucks Coffee, Tea, and Spice in Pikes Place Market in Seattle in the year 1971. The mission of the corporation is perhaps one of the reasons for its success. Starbucks seeks to maintain a balance between fiscal responsibility and social responsibility by growing its business in not only coffee, but also in â€Å"third-place environments† (places people can gather that aren’t work or home). Their mission statement itself is relatively simple: â€Å"to establish Starbucks as the most recognized and respected brand in the world† (Starbucks.com). 3.1 The Performance: Starbucks is a public limited company operates from Seattle Washington and is traded at NASDAQ as SUBX. Ever since its inception the company has shown strong sales and growth record. According to Hoover (2010), there are more than 16600 Starbucks coffee shops in 40 countries across the globe. As of September 2009 Starbucks had notched up an impressive annual revenues of $ 9774.6 million with a net income of $ 3908 million (Yahoo Finance 2010). Starbucks had some 142,000 employees globally in year 2009 (Hoover, 2010). The Company has a wide variety of products to offer. It provides tips on how to make good coffee at home. It offers biscotti, some salads, pastries, as well as sandwiches to go with the coffee. Majority of stores are modeled on Italian themes providing the customers an unmatched experience of Italian experience a little luxury. It also offers a variety of Italian products that may include lattes, cappuccinos and mochas. (Fletcher Brown 2005) Customer care is most important for Starbucks towards and therefore employees are specially trained towards customer orientation and customer satisfaction. It is not unusual to see employees asking customers about their coffee preferences and taking feedback on customer’s experience at Starbucks. Starbucks has been successful owing to changing lifestyle and a high availability of Disposable Personal Income (DPI). The baby boomers have moved towards a healthy lifestyle. This phenomenon is further coupled with the fact that is more and more people world over are shifting towards non alcoholic drinks implying further demand of Starbucks’ products. (Borden 1978) 3.2 Competition and Market strategy: The success does not come easy: along with success come many competitors and that’s what has happened to Starbucks. There are many companies imitating Starbucks in terms of the store layouts and light furniture. (Hoovers 2010) In addition to this, some competitors have copied Starbucks’ rapid expansion plan. The example being Seattle’s Best Coffee Company that has been waiting for Starbucks to engage in aggressive consumer education about the importance of coffee, and then it goes to those same locations and opens up stores there. This has caused a lot of competition for Starbucks as they have to keep watching their backs. Another major competitor is Second Cup with the distinction of expanding rapidly in the US retail market growing in numbers and eroding the market share of Starbucks. The company realizes that it has reached a saturation in the US coffee market with competition breathing down its neck and is thus gearing itself for new markets in hitherto unexplored and uninitiated international markets. Starbucks enjoys a well established brand name having a niche market; however off late they have been challenged by dwindling profit margins dues to increased coffee prices. All these factors prompt Starbucks to expand internationally. (Benter and Booms, 1981) 3.3 Value Chain at Starbucks: 3.3.1 Inbound Logistics In order to deliver on its promise to customers of offering products at everyday low prices at its stores, Starbucks utilizes economies of scale in its inbound logistics activities by having excellent supply chain methodology that involves negotiating globally with managers negotiating with and developing strategic alliances with vendor partners for products. 3.3.2 Operations Starbucks has global operations spread over 40 countries. These stores are set up in similar fashion and most offer a large variety of products. Operational efficiency is critical to the overall success of Starbucks as well as augurs well for a superior customer service. By setting up outlets in a similar fashion, Starbucks gains greater control that can be sustained at the corporate level however individual stores are allowed and encouraged to make modifications with justification. 3.3.3 Marketing and Sales Starbucks employs economies of scale in its overall national-level strategic marketing and advertising campaigns, at the same time providing some degree of autonomy and financial independence to execute seasonal or tactical sales promotional campaigns. Starbucks is able to generate cost savings in advertising because of economies of scale and at the same time, create customer value through local adaptation of promotional campaigns. 3.3.4 Outbound Logistics The nature of the business ensures that Starbucks has minimal shipping and distribution traffic, mainly. However, as an option for customers who prefer to have their goods delivered, Starbucks has carefully built up a distribution network, which has the capability to deliver products to customers’ homes 3.3.5 Service Starbucks places extra emphasis on its primary business goal i.e. to serve its customers’ needs by efficiently and with a personal touch. Its managers are expected to spend more time on the shop floors, listening to their customers and employees, thereby enabling them to make decisions that respond quickly to the unique needs of target customers. By taking a decentralized approach to its operations, Starbucks is able to deliver on what it sees is its core value proposition to its customers: superior service. 3.3.6 Human Resources Starbucks has a strong commitment to investing in their employees, which they feel is their greatest competitive advantage. The Company values its employees and considers them as important stakeholders in the business. Starbucks’ management believes that when all the needs of employees have been dealt with adequately then they will do their part in provision of quality services. On top of that, the Company’s leaders like its CEO Schultz believe that all employees should feel appreciated. Compensation plans such as performance bonuses and employee stock ownership plans help in retention of employees as well as recognition programs and emphasizing an open-door policy with management. 3.3.7 Technological From a technological standpoint Starbucks have both internal and external issues to deal with. External issues pertaining to product development and improvement, patenting and RD can be looked as mainly a supplier based concern. Even though the majority of that burden is on the suppliers, there are many internal technological issues that especially in Information technology. Expansion in this area is definitely an area of growth opportunity and positioning within the overall industry. 4 Conclusions Marketing research almost invariably centers on collecting and analyzing the information necessary to make decisions about how to most effectively market a product. Quantitative data, unlike attitudes, perceptions or ideas, refers to information that can be measured, such as the quantity of a product that is sold during a specified time period, the sales price or the population of potential customers residing in a particular marketing area. Various aspects of Starbuck’s operations in the wake of its market position, current capabilities and various critical success factors make Starbucks Corporation an excellent model for success. References: Benter, J. and Booms, B. (1981): business development strategies and organizational structures for service firms, in Donnelly, J. and George, W. Marketing, American Marketing Association, Chicago. Borden, N. (1978): The Concept of the business development. Journal of Advertising Research, June, Vol. 2, (Available in Schwartz G. Science in Management, John Wiley Sons,)Crynes, Bryan. â€Å"Starbucks Overview.† www.seasim.org/archive/sim102002b.pdf Fletcher, R Brown, L. (2005): International business development skills, 3rd edition, Pearson prentice hall, French’s Forest Starbucks Corporation, Company Description Hoovers (2010); http://www.hoovers.com/company/Starbucks_Corporation/rhkchi-1-1njdap.html Starbucks (SBUX) Income statement; Yahoo Finance Retrieved on 23rd April 2010, from http://finance.yahoo.com/q/is?s=SBUXannual How to cite Market and Value Chain Analysis of Starbucks, Essay examples

Cinderella free essay sample

Cinderella is a primary example of the Graves/Jung stages of characterization. Rather than exclusively focusing on one interpretation of Cinderella, it is best to focus on two different interpretations. As we learned throughout the semester, the idea or goal behind the fairytales and folklores vary tremendously based on timeframe. For instance, the Grimm version ofCinderella would vary from the Walt Disney version of Cinderella. The differing goals of fairytales from past to present are emphasized through the unique interpretations of both the Grimm brothers and Walt Disney. To begin, were going to focus primarily on the Disney version of Cinderella. The focus of quite a few Disney Princess stories is that the that {delete do come true. Also, that good trumps evil and good is always rewarded. For example in Disneys Cinderella, not only does Cinderellas mother died {die}, but soon after so does your {her}father. Immediately Cinderellas stepmother and stepsisters begin to mistreat her. They make her do all the chores, clean their clothes, and rooms, etc. It isnt long before you {? }see Cinderella as a stage one survivor. Even through the pain f losing her father and dealing with the absurd treatment from her step relatives, Cinderella manages to continue working through it and not letting it bring her down. 0 Also in this interpretation, Cinderella{s} stepmother and sisters are good examples of stage{-}two tricksters. They received a letter stating the princes {prince} will have a ball and they trick Cinderella into trusting that she will get to attend the ball, Just to shred her outfit into pieces once she is when {delete she is when}she is ready. This part shows them as tricksters, but it also shows Cinderella in the same stage; as a truster. Even after years of mistreatment, she still believes there is a possibility her stepmother will do something nice for her, by letting her go. Unfortunately, that isnt quite the case. 0 After not being able to go to the ball, Cinderella is introduced to the fairy godmother. In this instance the fairy godmothers a stage{-}five hero, but she also becomes a stage six, wise person, later in the interpretation. She transforms Cinderella with a beautiful down {gown}, a coach, and the notorious glass slippers. Theres Just one small catch,{:} it all vanishes at midnight. In the outfit, given to her by the fairy godmother, Cinderella arrives at the all. Immediately{,} she catches the attention of the prince, with whom she dances the night away. Well of course the stepmother is interested in the mysterious woman who stole the prince away from all the other women, more importantly, her two daughters. The stepmother takes on the role of a stage{-} four shadow;{,} by the way she hovers over the unknown woman giving her a sense of unease. As the clock strikes midnight, Cinderella rushes to exit the bomb {ball? }. In her urgency, she leaves behind her Glass slipper. Furthermore, this is the time in which the Prince makes a decree that whomever the slipper fits, shall be his bride. The stepsisters continue to be stage two tricksters, by trying to convince him that they are the women that here {he} is looking for. Alas, the slipper doesnt fit their grotesquely large feet. This is also the only true point in which the prince can be categorized. Similar to most of the princes he doesnt really move past the stage{-}Three hero. Unfortunately, as far as Walt Disney is concerned, the fairytales are more for teaching young girls now to be sought atter and now g always trumps evil. For instance, as Cinderella is rushing to try on the slipper, her stepmother causes it to bust. Of course because Cinderella is good she has the other slipper, even though I {it}shouldve disappeared with the rest of her outfit at midnight. After they realize shes the woman the prince is looking for, shes whisked away to marry him and in a sense gaining control of her true self, thrusting her to stage seven. Not in any sense you have explained plausibly}0 As evidence supports, the characters inCinderella, with the exception of her, maintain a stage two through stage four persona. Cinderella on the other hand, gradually makes her way through to stage seven. {see above}This hows Just how developed the character Walt Disney wanted as a role model for girls. Furthermore, the lack of depth in the prince indicates further the gender directi on Disney was leaning. Lastly, the train the stepsisters and mother and such a light, really shows that you can overcome bullying and you dont have to stoop to their level. These are good morals for young girls to be aware of. 0 The Grimms Cinderella is a different interpretation with some similar morals and different ones as well. The Grimms Cinderella was released in a collection in 1812. The morals that become apparent in their version are; depend on yourself, be good, nd dont be greedy. Two main differences in this version compared to the Disney version of Cinderella are that Cinderellas dad is alive and there isnt a fairy godmother. Rather than a fairy godmother, the grim brothers use a different magical realistic or Fairytale-esk approach. Throughout the interpretation, you want to categorize her dad as a coward for not sticking up for his daughter and at the same time as the asshole for not getting her out of the situation. Unfortunately, neither of those are recognized by Graves/Jung categories, so Im not entirely sure if he should e a stage one survivor, for even moving onto another wife after his died, or if hes a stage two truster. I say truster, because theres not much mention of the father, so maybe he wasnt there often and Just over trusted his wife to take care of Cinderella. Ultimately with her lack of real parental/familial fgures, Cinderella learns not to be dependent on them,{;} she learns to be a stage one survivor. 0 Cinderella quickly moves to stage five appreciator of life, when her father offers to bring her something. Rather than asking for dresses or Jewels, like her stepsisters, Cinderella asked for a twig, which she plants at her mothers grave. Without the specific good request, (good in this case means non-selflsh) the remainder of the fairytale wouldnt exist. Its this twig that grows into a tree, from her tears, and attracts the white bird that gives Cinderella what she needs. I feel that by not having a fairy godmother, the story is more relatable and children girls {? }at the time could focus on whats to be learned, rather than focusing on a magical fairy. Here Cinderella not only appreciates the life of the tree and bird, but also appreciates what her mom told her, with her last bit of life. Similarly a beautiful down {gown}is magically in existence for her, but rather han one night until midnight, she gets three days until the prince himself tries to catch her. Also, rather than the clothes disappearing at midnight, she returns them to the bird and the next night the bird gives her a gown more beautiful than the night before. Its because of her lack of greediness, but shes rewarded in such a way. Here it shows Cinderella as a stage six;{:} wise person. If she was foolish enough to not return the dress or parade around in the dress in front of her stepsisters, she would not nave been able to maintain ner charade tor three days. Furthermore, in Disneys Cinderella, she wears the infamous glass slippers, but here theyre made of three different materials, one of which is pure gold. This goes to further serve as evidence of good being rewarded. 0 Just like {as}in Disneys version, the prince doesnt go past the hero, by saving Cinderella from her family. He does however, start as a stage{-}two trickster. When Cinderella tries to leave all three nights, the prince tries to trick her into finding out who she is. For instance he follows her one night without permission and then another night, covers the floor with pitch, which are her}golden slipper gets stuck on. Likewise, he vows to marry the girl who fits the slipper. As it is obvious that the shoe wont fit either stepsister, they both try to trick the prince; one by cutting off her big toe, and the other by cutting off part of her heel. As disturbing as it is, it is this that characterizes them as the stage two tricksters and stage three competitors. Although they arent aware as to whom they are competing with, the extent as which they are willing to go, strongly pushes them to stage four. What pushes the sister to stage four, is emphasizes the stage two truster within the prince. He Just assumes theyre telling the truth, without even checking to make sure. If he had have checked, not only would he have seen that she didnt fit, but it wouldVe saved him two extra trips. Its is trusting nature, that somewhat bites him in the butt. With that said, the bird play{s} the role of the stage{-}three hero in this interpretation;{delete ;} by providing for Cinderella and helping the prince realize he had the wrong bride. 0 As proven, through the Grave/ Jung stages of characterization, Walt Disneys interpretation of Cinderella has an obvious moral goal of doing good and dreams coming true. It wasnt until Cinderella got her Prince, that she found her true self. On the other hand, the Grimm versions moral goals are;{:} dont be greedy and always be true to yourself. Throughout the events in the Grimm interpretation of Cinderella, Cinderella maintains dignity in herself and doesnt get greedy. The sisters on the other hand, are greedy and they try to change themselves for {what} they want. For doing so, theyre ultimately punished. As seen, the differing goals of fairytales from past to present are emphasized through the unique interpretations of both the Grimm brothers and Walt Disney.